Privacy policy
Last updated: September 2026
1. Introduction & scope
Matchai LLC ("Matchai," "we," "us," or "our"), a limited liability company organized under the laws of Saint Vincent and the Grenadines, operates the Matchai platform — a software service that provides technology tools for real estate professionals.
This Privacy Policy explains how we collect, use, disclose, retain, and protect your personal information when you access or use the Matchai platform (the "Service"), including the web application at matchai.co, associated subdomains, mobile applications, and APIs.
By using the Service, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Service.
This policy applies to all users of the Service, regardless of location. Additional rights and disclosures specific to your jurisdiction are provided in the regional addenda at the end of this policy.
2. Data controller
Matchai LLC is the data controller responsible for your personal information. Our contact details are:
- Entity: Matchai LLC
- Jurisdiction: Saint Vincent and the Grenadines
- Email: privacy@matchai.co
Where required by local law, we have appointed local representatives. See the relevant regional addendum for details.
3. Information we collect
We collect information in the following categories:
Information you provide directly
- Account information: name, email address, phone number, username, and password
- Contact details you choose to share with a professional through their digital business card: your name, phone number, and email address
- Profile information: professional title, biography, profile photograph, agency or brokerage affiliation, license information, and social media links
- Property listings: property details, descriptions, photographs, floor plans, pricing, addresses, and associated documents
- Communications: messages sent through the platform's chat features, contact inquiries, and support requests
- Files and documents: any files you upload, including property documents, contracts, and media
- Professional Site content: information and media you publish on your portfolio site
- Team and project data: team names, descriptions, project details, and member associations
- Contact and lead information: contact records you create in the CRM features, including names, emails, phone numbers, notes, and pipeline stages
Information collected automatically
When you use the Service, we automatically collect:
- Device information: browser type, operating system, device model, screen resolution, and unique device identifiers
- Usage data: pages visited, features used, actions taken, timestamps, and session duration
- Network information: IP address, approximate geographic location derived from IP, and internet service provider
- Analytics data: we use PostHog (routed through our own domain for reliability) to collect usage analytics, feature engagement metrics, and performance data. Some of these events are sent by our servers rather than by your browser; those carry your account identifier when you are signed in. Where the event records a page visit or a link click, we send your IP address with it so PostHog can derive an approximate location. The other server-sent events carry no IP address.
- Error and performance data: crash reports, error logs, and application performance metrics
- Page visits: when you open a page on Matchai, our servers record the visit — the address of the page and any parameters in its link, the site you arrived from, your browser and language, your IP address and the approximate city and country it indicates, and, if you are signed in, your account identifier and email address. We use this to see how people find and move through the Service, and to tell a real visitor apart from an automated scanner. This record sets no cookie of its own. If you have already accepted analytics cookies, we read the identifier PostHog stored in yours and attach it to the record, which is what links the visit to your analytics profile.
Information from device permissions you grant
Some features need access that your browser or device controls. We ask at the moment you use the feature, we take only what that feature needs, and you can withdraw any of these permissions in your browser or device settings at any time.
- Precise location: when you choose to share your location in a conversation, we read your device's precise coordinates once and send them as a message in that conversation. We do not track your location in the background, we do not use it for search or advertising, and nothing reads it unless you tap the control.
- Microphone and audio: when you record a voice note, dictate text, or hold a spoken conversation with the assistant, we capture audio from your microphone. Voice notes are stored as audio files in the conversation you sent them to. Dictated audio is sent for transcription and is not kept once the text exists. Spoken conversations are streamed rather than recorded, but a written transcript and a summary of the call are stored on your account.
- Camera and photo library: when you attach a photograph or a document, or take a picture from within the app, we receive only the files you choose at that moment. We do not browse your library.
- Notifications: if you turn on push notifications, your browser gives us a delivery endpoint and encryption keys for that device so notifications can reach it. These identify the browser installation, not you.
Information from third-party sources
- OAuth authentication providers: when you sign in with Google, Microsoft, or Apple, we receive your name, email address, and profile picture as authorized by you during the authentication flow
- Publicly available professional information: we may supplement your profile with publicly available real estate license or registration data where applicable
4. How we use your information
We use your information for the following purposes:
- Providing and operating the Service: creating and managing your account, displaying your profile and listings, enabling messaging and collaboration features, and powering search functionality
- AI-powered features: processing your content to build a listing from your photographs and documents, transcribe what you dictate, hold a spoken conversation with the assistant, translate text, generate listing videos, and draft and summarize messages. These features process your data to produce the output you asked for — they do not expose it to other users unless you publish the result.
- Communication: sending you service-related notifications, security alerts, account verification messages, and (with your consent where required) product updates and announcements
- Analytics and improvement: understanding how the Service is used, identifying bugs and performance issues, and improving features and user experience
- Safety and security: detecting and preventing fraud, abuse, security incidents, and violations of our Terms of Service
- Legal compliance: fulfilling legal obligations, responding to lawful requests from authorities, and enforcing our agreements
- Search indexing: indexing your public profile, team, project, and listing information in our search engine to make it discoverable by other users of the platform
5. Legal bases for processing
Depending on your jurisdiction, we process your personal information on one or more of the following legal bases:
- Contract performance: processing necessary to provide the Service you requested when you created your account
- Legitimate interests: processing for our legitimate business interests, such as improving the Service, ensuring security, and preventing fraud, where those interests are not overridden by your rights
- Consent: processing based on your explicit consent, such as optional analytics, marketing communications, or use of specific AI features. You may withdraw consent at any time.
- Legal obligation: processing required to comply with applicable laws and regulations
6. Information sharing & disclosure
We do not sell your personal information. We do not rent or trade your personal information for monetary or other valuable consideration.
Mobile phone numbers and text-messaging (SMS) consent are never shared with, sold to, or rented to third parties or affiliates for their own marketing or promotional purposes. Phone numbers used in our SMS messaging, and any SMS opt-in or consent, remain within Matchai and the service providers who process messages on our behalf.
We may share your information in the following circumstances:
- With your direction: information you choose to make public (such as your profile, listings, and Professional Site) is visible to other users and visitors
- Infrastructure providers: cloud hosting and databases (Vercel, Supabase, Railway), search infrastructure (Typesense), caching (Upstash Redis), product analytics (PostHog), transactional email and email the assistant sends on your behalf (Resend), text messaging (Telnyx), and payment processing (Polar, which collects card details directly so they never reach us).
- Maps: the maps on listings, office addresses, and appointments are drawn in your browser by Mapbox, which therefore receives your IP address and the map area you are looking at — the coordinates of that listing or appointment. We do not send Mapbox your name, your account, or any other identifier.
- AI providers: AI features send your content to the provider whose model serves them — today Google (Gemini models), xAI (Grok models), and fal.ai (video generation). Most of these calls pass through the Vercel AI Gateway; video generation goes to fal.ai directly. What reaches them depends on the feature: the text you wrote, a listing photograph, a profile photograph, a document you uploaded, or recorded audio. They receive it in order to produce the output you asked for.
- Browser automation: a saved browser task that stops working can be repaired automatically. When that happens we send Browser Use the goal of the step and a condensed snapshot of the page — the fields it contains, their labels, and the text visible on it, which on a part-completed form can include what has already been filled in. Their model performs the repair; if it asks to read more of the page we run that read and send it the result, together with notes that earlier repairs on the same site produced. Their terms permit them to retain what we send and to reuse patterns derived from it. Write to us if you would rather we did not use this on your account.
- Voice providers: a spoken conversation with the assistant is streamed to xAI, which generates the reply. Dictation — speaking instead of typing — sends the recorded audio to Google's Gemini models through the Vercel AI Gateway, the same service the AI bullet above describes, and it comes back as text; the dictated audio is not kept once the text exists. A conversation held over the telephone also passes through Telnyx, which carries the call. The written transcript and the call summary are stored on your account.
- Connected accounts: when you connect an external mailbox, calendar, or CRM, Nango holds the authorization and moves information between that provider (Google, Microsoft, HubSpot) and Matchai on your instruction. Movement is not only inward: if you build a workflow that does so, contact records and notes you create in Matchai are sent out to HubSpot.
- Custom domains: if you buy a domain for your Professional Site, the purchase runs in your browser through Entri — we load their script from their servers, and it talks to their API. You choose and pay for the domain inside Entri's own checkout, where a registrar sells it to you and bills you directly, so your payment and registration details go to Entri and that registrar rather than to us. The domain you buy comes back to us so we can point it at your site, and Entri also receives your IP address.
- Web page retrieval: when you ask us to build a listing from a public web page, that page's address is sent to Firecrawl, which fetches its contents. When a portal blocks Firecrawl, the address goes to ScrapingBee instead, which fetches the page through its own proxy network. We send neither of them your name or your account.
- Address lookup: when you type an address for a listing or for your office, the text you type is sent to Google Maps Platform, which returns matching addresses and their coordinates. When a listing is created we also ask the same service which places are near that listing's coordinates, so its description can mention the neighbourhood; that call sends the coordinates and nothing about you. This is a different Google service from the AI models above, used for a different purpose.
- GIFs: when you search for a GIF in a conversation, the words you type are sent from our servers to GIPHY, which returns the matching GIFs. The animations themselves are loaded by your browser directly from GIPHY, as their terms require, so GIPHY receives your IP address and knows which GIF you are looking at — both when you pick one and when a GIF someone sent you appears in your conversation.
- Link previews: when a link is shared in a conversation, we show a preview card for it. If the page offers no preview image of its own, that image is requested from thum.io, and the small site icon beside the link comes from Google's favicon service. The site icon is loaded by the browser of everyone in the conversation, every time the conversation is opened, so Google receives the link's domain together with the IP address of every participant who sees the card. The thum.io image is not loaded in the message itself: it loads only when someone opens the list of links shared in a conversation, and thum.io then receives the address that was shared together with that person's IP address.
- Operational alerts: our servers keep a record of visits, sign-ups, and delivery problems, and a Grok model from xAI reads those records and writes a summary our team receives once a day. Those records can include a visitor's email address, the pages they opened, and the approximate city their IP address indicates, so that information reaches xAI for our own operational purposes rather than to produce something you asked for. Telegram carries both to our team: a card for each event as it happens, which can name the person, their email address and their approximate location, and the model's summary once a day. A summary may name the person it concerns.
- Legal requirements: we may disclose information if required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety, or the rights, property, or safety of others
- Business transfers: if Matchai is involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
- With your consent: we may share information for other purposes with your explicit consent
We engage these providers under agreements that require them to process your information only to provide their service to us, and not for their own purposes. For the AI providers, those agreements do not permit your prompts or content to be used to train their models — except for Browser Use, whose terms are as the browser-automation bullet above describes. Some providers retain data for a limited period in order to operate and secure their own systems; that is not the same as deleting it the moment we are finished with it, and we do not claim it is.
7. International data transfers
Matchai LLC is based in Saint Vincent and the Grenadines, and our Service is hosted on infrastructure located in various countries. Your information may be transferred to and processed in countries other than your country of residence.
When we transfer personal information internationally, we implement appropriate safeguards to ensure your data receives an adequate level of protection, including:
- Standard Contractual Clauses (SCCs) approved by relevant authorities
- Transfers to countries recognized as providing adequate data protection
- Contractual obligations with our service providers that require equivalent data protection standards
For specific transfer mechanisms applicable to your jurisdiction, see the relevant regional addendum below.
8. Data retention
We retain your personal information for as long as your account is active or as needed to provide the Service. Specifically:
- Account data: retained while your account is active and for a reasonable period afterward to allow for reactivation
- Listing and content data: retained while published; deleted content is removed from active systems within 30 days
- Messages: retained while both parties' accounts are active
- Analytics data: aggregated and anonymized analytics are retained indefinitely; identifiable analytics data is retained for up to 24 months
- Voice transcripts and call summaries: retained on your account while the account is active. To have a specific call removed sooner, contact us.
- Backup copies: purged within 90 days of deletion from active systems
- Legal holds: we may retain data longer if required by law, regulation, or legal proceedings
Upon account deletion, we will delete or anonymize your personal information within 30 days from active systems, except where retention is required by law or for legitimate business purposes (such as resolving disputes or enforcing agreements).
9. Data security
We implement technical and organizational measures designed to protect your personal information, including:
- Encryption in transit using TLS (Transport Layer Security) for all data transmitted between your device and our servers
- Row-Level Security (RLS) policies on our database to ensure users can only access data they are authorized to see
- Secure authentication via OAuth 2.0 with industry-standard providers
- Access controls that limit employee and contractor access to personal information on a need-to-know basis
- Regular security assessments and monitoring of our infrastructure
- Secure deletion procedures for data removed from the platform
No method of electronic transmission or storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
10. Cookies & tracking technologies
We use cookies and similar technologies for the following purposes:
- Essential cookies: required for authentication, session management, and core platform functionality. These cannot be disabled.
- Analytics: we use PostHog for product analytics, routed through our own domain infrastructure (not a third-party domain). Routing it through our domain keeps ad blockers from silently dropping the events; it does not change what those events contain.
- Feature flags: we use PostHog feature flags to manage gradual feature rollouts and A/B testing.
We do not use third-party advertising cookies or tracking pixels. We do not participate in cross-site advertising networks.
You can manage cookie preferences through your browser settings. Disabling essential cookies may affect the functionality of the Service.
11. Children's privacy
The Service is designed for real estate professionals and is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@matchai.co, and we will take steps to delete such information.
12. Changes to this policy & contact
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on the platform and updating the "Last updated" date. For significant changes, we will provide at least thirty (30) days' notice before the changes take effect.
Your continued use of the Service after the effective date of the revised policy constitutes acceptance of the changes.
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at privacy@matchai.co.
13. European Economic Area (GDPR)
If you are located in the European Economic Area (EEA), the following additional provisions apply under the General Data Protection Regulation (EU) 2016/679 ("GDPR"):
- Right of access: you may request a copy of the personal data we hold about you
- Right to rectification: you may request correction of inaccurate or incomplete personal data
- Right to erasure: you may request deletion of your personal data where there is no compelling reason for its continued processing
- Right to restrict processing: you may request that we limit how we use your data in certain circumstances
- Right to data portability: you may request your personal data in a structured, commonly used, machine-readable format
- Right to object: you may object to processing based on legitimate interests, including profiling
- Rights related to automated decision-making: you have the right not to be subject to decisions based solely on automated processing that produce legal effects or similarly significantly affect you
To exercise these rights, contact us at privacy@matchai.co. We will respond within 30 days.
You have the right to lodge a complaint with a supervisory authority in the EU member state of your habitual residence, place of work, or place of the alleged infringement.
International transfers from the EEA are governed by Standard Contractual Clauses (SCCs) as approved by the European Commission.
14. United Kingdom (UK GDPR)
If you are located in the United Kingdom, the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 apply. You have the same rights as described in the EEA section above.
International transfers from the UK are governed by the International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses.
You may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
15. California, USA (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) provides you with additional rights:
- Right to know: you may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purposes for collection, and the categories of third parties with whom we share it
- Right to delete: you may request the deletion of your personal information, subject to certain exceptions
- Right to correct: you may request the correction of inaccurate personal information
- Right to opt out of sale or sharing: we do not sell your personal information or share it for cross-context behavioral advertising. No opt-out is necessary.
- Right to limit use of sensitive personal information: we only use sensitive personal information as necessary to provide the Service
- Right to non-discrimination: we will not discriminate against you for exercising your CCPA rights
To exercise these rights, contact us at privacy@matchai.co. We will verify your identity before fulfilling your request.
In the preceding 12 months, we have collected the categories of personal information described in Section 3 of this policy. We do not sell personal information as defined by the CCPA.
16. Other US states
If you reside in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Delaware, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, or other states with comprehensive privacy legislation, you may have similar rights including:
- Right to access, correct, and delete your personal data
- Right to data portability
- Right to opt out of targeted advertising (we do not engage in targeted advertising)
- Right to opt out of the sale of personal data (we do not sell personal data)
- Right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects (we do not engage in such profiling)
- Right to appeal: if we decline your request, you may appeal our decision by contacting us at privacy@matchai.co
We honor universal opt-out preference signals (such as Global Privacy Control) where required by applicable state law.
17. Canada (PIPEDA & Quebec Law 25)
If you are located in Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, provincial privacy legislation apply.
- Consent: we collect, use, and disclose your personal information with your knowledge and consent, except where permitted or required by law
- Access and correction: you may request access to your personal information and request corrections to inaccurate data
- Withdrawal of consent: you may withdraw consent to the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions. We will inform you of the implications of withdrawal.
- Complaints: you may file a complaint with the Office of the Privacy Commissioner of Canada (OPC) at priv.gc.ca
Quebec residents (Law 25)
If you reside in Quebec, Act respecting the protection of personal information in the private sector (as amended by Law 25) provides additional protections:
- Privacy impact assessments are conducted for processing that poses a high risk to privacy
- You have the right to data portability in a commonly used technological format
- Consent for the collection and use of your information is requested in clear, simple language
- You have the right to be informed of automated decision-making and to request human review
- Complaints may be filed with the Commission d'accès à l'information du Québec (CAI) at cai.gouv.qc.ca
18. Brazil (LGPD)
If you are located in Brazil, the Lei Geral de Proteção de Dados (LGPD, Law No. 13,709/2018) provides you with the following rights:
- Confirmation of the existence of processing
- Access to your personal data
- Correction of incomplete, inaccurate, or outdated data
- Anonymization, blocking, or deletion of unnecessary or excessive data
- Data portability to another service provider
- Information about public and private entities with which your data has been shared
- Information about the possibility of denying consent and the consequences thereof
- Revocation of consent
- Right to petition the Autoridade Nacional de Proteção de Dados (ANPD) regarding your data
Legal bases for processing under LGPD include consent, contract performance, legitimate interest, and compliance with legal obligations.
To exercise your rights, contact us at privacy@matchai.co.
19. Australia (Privacy Act 1988)
If you are located in Australia, the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) apply to our handling of your personal information.
- You may request access to the personal information we hold about you and request corrections if it is inaccurate, out of date, incomplete, or misleading
- We will take reasonable steps to notify you if we disclose your personal information to overseas recipients
- You may make a complaint about our handling of your personal information to us at privacy@matchai.co
- If you are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au
20. UAE & GCC
If you are located in the United Arab Emirates or other Gulf Cooperation Council member states, the following provisions apply:
UAE (DIFC Data Protection Law & Federal Decree-Law No. 45/2021)
- We process your personal data in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and, where applicable, the DIFC Data Protection Law No. 5 of 2020
- You have the right to access, rectify, and erase your personal data, and to restrict or object to processing
- Cross-border transfers are conducted with appropriate safeguards, including contractual protections equivalent to the requirements of the UAE Data Office
Saudi Arabia (PDPL)
- We process your personal data in accordance with the Personal Data Protection Law (PDPL) of the Kingdom of Saudi Arabia
- You have the right to be informed about the collection and purpose of processing, to access your data, to request correction or destruction, and to withdraw consent
- Complaints may be directed to the Saudi Data and Artificial Intelligence Authority (SDAIA)
21. Singapore (PDPA)
If you are located in Singapore, the Personal Data Protection Act 2012 (PDPA) applies.
- We collect, use, and disclose your personal data with your consent or as permitted under the PDPA
- You may request access to and correction of your personal data held by us
- You may withdraw consent for the collection, use, or disclosure of your personal data, subject to legal or contractual restrictions
- We will inform you of the likely consequences of withdrawing consent
- Complaints may be filed with the Personal Data Protection Commission (PDPC) at pdpc.gov.sg
22. Japan (APPI)
If you are located in Japan, the Act on the Protection of Personal Information (APPI) applies.
- We handle your personal information in accordance with APPI requirements
- You may request disclosure, correction, addition, deletion, cessation of use, or cessation of provision to third parties of your personal information
- Cross-border transfers are conducted in compliance with APPI requirements, including ensuring the recipient country provides equivalent data protection or obtaining your consent
- Complaints and inquiries may be directed to the Personal Information Protection Commission (PPC) at ppc.go.jp
To exercise your rights, contact us at privacy@matchai.co.
23. Mexico (LFPDPPP)
If you are located in Mexico, the Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP) applies.
- You have ARCO rights: Access, Rectification, Cancellation, and Opposition regarding your personal data
- You may limit the use or disclosure of your personal data
- To exercise your ARCO rights, submit a request to privacy@matchai.co with your name, a description of the personal data concerned, and the specific right you wish to exercise
- We will respond within 20 business days of receiving your request
- If you are not satisfied with our response, you may file a complaint with the Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI) at home.inai.org.mx
24. South Korea (PIPA)
If you are located in South Korea, the Personal Information Protection Act (PIPA) applies.
- We process your personal information with your consent or as permitted under PIPA
- You have the right to access, correct, delete, and suspend processing of your personal information
- We will notify you of the purpose of collection, items collected, retention period, and your rights at the time of collection
- Cross-border transfers are conducted with your consent or under contractual protections that ensure an equivalent level of protection
- We will destroy personal information without delay when the purpose of processing has been achieved or the retention period has expired
- Complaints may be filed with the Personal Information Protection Commission (PIPC) at pipc.go.kr
To exercise your rights, contact us at privacy@matchai.co.